Providing design support for IT support.
Nexigen was founded in 2003 with the goal of providing growing organizations one company to look to for all of their technology needs while simultaneously reducing the technological burdens often placed on them. Since that time, they have developed to become a top tier IT company in Greater Cincinnati.
Nexigen’s owners saw a need to update their brand to match their current status, capabilities, mission, vision, and values. They challenged us with this task: Keep them relevant in the marketplace, maintain the equity in their current mark, but help them stand out among the competition.
We accomplished this by introducing subtle updates to their logo to make it more unique and stylized for their business. Additionally, we developed a new graphics system that reflects on the shape of the logo and the connectivity of the IT industry.