BRAND IDENTITY, COLLATERAL, PROMOTIONAL PRODUCTS
Our work with the Campbell County Fiscal Court centered around the county’s diverse geographical landscape. When designing the logo mark, we contrasted modern and classic styles with a green and blue color pallette to reflect the contrast of urban and rural that exists in Campbell County. We created the tagline “Rolling Hills to River Cities” to signify their unique brand that emphasizes the wonderful, unique mix that Campbell County offers its visitors and residents.
The graphic system that accompanies this brand is influenced by the logo mark. This system is based on the scaling and cropping of the Campbell County icon.