NAMING, BRAND IDENTITY, COLLATERAL, PROMOTIONAL PRODUCTS
When Current HR first came to The Think Shop, they didn’t even have a name for their business. A newly formed PEO (professional employer organization) offering primarily HR and payroll services, their approach to the market was to bring a calming experience to their potential customers. HR and payroll can be a burden for most mid-size businesses and Current HR’s goal is to relieve that stress. They ensure their clients’ HR needs are up-to-date through the use of high-tech software. Thus the name we developed, Current HR, was clear, concise, and focused on their objectives.
Next, The Think Shop took the name and developed a unique icon and wordmark to represent the fluid communication that Current HR has with it’s clients. The lowercase typography in the logo is modern and approachable while the visuals of the brand mimic the icon and provide flow to the applications in which they are used. Combined with the professional and vibrant color palette, these elements reflect on the transparency and trust of Current HR. Furthermore, their tagline, “We’ll Take It From Here.”, gives their clients the reassurance that they are in good hands.