Bringing new visual life to a local community bank.

Since 1990, Heritage Bank has grown to 17 branches throughout five Northern Kentucky counties. They are considered one of Kentucky's most respected financial institutions.

Heritage Bank is proud to call themselves more than just a bank. They’re “your neighbors, friends, school volunteers, community advocates, and fellow residents.” They put a large emphasis on knowing their customers personally, and providing a friendly, local banking experience.

The bank hadn’t done much in the way of keeping their brand current since they began in 1990. We were retained to do a full brand refresh, complete with establishing a brand identity guide that outlined the proper usage of their new design elements, the logo mark, photography, and brand layout examples for various digital and print advertising and marketing materials.

Their newly refreshed brand design conveys everyday life experiences combined with a subtle symbolic sense of financial stability and support. The transparent blue and yellow diamond shape symbolizes positivity and forward progression.