Sweet Tooth

BRAND IDENTITY, COLLATERAL, PHOTOGRAPHY, WEB DESIGN, PROMOTIONAL PRODUCTS

A local favorite in the Northern Kentucky/Cincinnati area for over 50 years, Sweet Tooth sells premium, homemade chocolates and ice cream. It has a rich history of making tasty treats but has never really had an established, consistent logo mark or brand. We focused on making the name the hero of the updated logo. It conveys a fun, old-fashioned feel with its vintage script letter forms paired with a nostalgic color palette. The supporting visual pattern, candy stripes and photography all pay homage to the timeless tradition of candy making and remind us that, no matter how young or old, sweets can bring a smile to all our faces.