BRAND IDENTITY, COLLATERAL
Erigo is an employer solutions company that provides a comprehensive suite of administrative employer services including human resources solutions, payroll, benefits administration and recruiting. Outsourcing these functions to Erigo allows businesses to focus on their core mission with fewer distractions.
They recently reached out to The Think Shop to ask for help in refreshing their brand and tagline. There was some equity in the word mark and colors, but Erigo wanted to focus more on the connection they have with both the employees and the employer. Human resources, especially health insurance plans, can be difficult and confusing on several levels. Erigo wants their clients to know they are there 24/7 to help them through challenges and connect directly with the people so they can focus on their work and business.
The updated logo conveys that connection. It is soft and approachable, yet still retains the equity it had within the word mark and colors. The new tagline, “Human Resources. Better.” effectively conveys the core of their services in a simple, straight forward message.