Bringing engineering to the forefront in Wolverine Advanced Materials' new brand.

Wolverine Advanced Materials is a leading developer and manufacturer of high-performance materials. Their core competency is in performance-critical, specialty elastomer-coated metals that offer damping and sealing solutions in the automotive brake, NVH, and sealing industries. Extensive industry knowledge and innovative materials have made them a desired and trusted global supplier for over 80 years.

To bring a more modern, dynamic angle to their brand, we introduced new colors to complement what was already existing and developed new design elements by way of product and background accents. We also developed all new iconography and typography. Furthermore, because the engineered quality of their products is so important, we decided to make photography a large focal point of their new brand. Shooting the products at a consistent angle in our photography studio and combining them with the product accents we developed allows for a polished, highly technical graphics system.