Bringing all the pieces of a historic city together to create one unique mark.

Newport is a city of many contrasts. A small historic river town and a thriving urban core. It’s a city made up of unique and well defined neighborhoods. It has a wealth of history, exclusive, distinct attractions as well as a bustling main street district and progressive business complexes.

The City of Newport, Kentucky was seeing a bit of a renaissance when they decided that they needed to establish a fresh identity that would keep inline with all the development and influx of new residents and businesses that was happening in the city and surrounding Northern Kentucky river cities.

We designed a new logo mark and graphic system for the city to use across all digital and print marketing and communications. The logo illustrates the many distinctive parts and pieces coming together as one. It is built from a classic style made of individual blocks and colors unified as one shape symbolizing one unified community.